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1 reply2 replies3 repliesLast reply just nowNorthstar weekly status report
🟡 Status: On track overall, one item needs your input by Friday.
What moved
- Two creative routes are nearly ready for Friday's review.
- Brand guidelines v3 are in the room.
At risk
- The budget in the call notes isn't confirmed.
What we need from you
- Confirm the budget at Friday's review.
Next steps
- The brief goes to the team on Monday. Owner: Melani.
- Promised: two creative routes go to the client on Friday.Client call, yesterday
- Open: the budget in the call notes isn't confirmed. Melani asked about it in Slack on Tuesday.
#northstar - Next: the brief goes to the team on Monday.Team sync, Tuesday
Sam is out this week. Ada picks up the project cold, with one message.
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Subject: Aurora Home Goods — Week of Sept 8–12 Status
Hi Priya,
🟡 Status: On track overall, one item needs your input by Friday.
Moved this week
- Fall collection paid campaign approved and scheduled to launch Monday at 9amAda
- 3 new SEO blog posts published; two already ranking page 1 for target keywords
- Email welcome series redesign finished — unsubscribe rate down from 1.8% to 1.1%
At risk Meta ad approval is stuck with your legal team, which pushes the paid social launch past our Monday target. We're launching search and email on schedule Monday regardless, and will add Meta as soon as approval clears — no more than a 3-4 day slip if we hear back by Wednesday.
Needs you Sign off on the 3 new Meta creative concepts (sent Tuesday) — by Friday, Sept 12, or the paid social delay extends further.
Next Fall campaign goes live Monday across search and email; Meta joins once approved. Full campaign performance read in next week's update.
Talk Friday at our regular check-in.
Jordan
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